Managing Your Gym – A Comprehensive Guide for Gym Owners


It goes without saying that owning or even managing a fitness gym is no easy task. You can’t risk learning through mistakes and will instead have to ensure smooth operations since day one. The best thing to do when you’re new is to take the advice of those experienced in the field.

Consider this writeup as a complete guide to handling the management or ownership of your fitness facility. It can serve as a checklist for both newbies and well-settled gym owners. The 100+ unique tips below will further ensure you make the most of your facility for financial gains while making it a safe space for your members.    

You may be clueless about the gym business or just looking for some assurance about your way of handling the facility. Either way, don’t miss out on any of the info below!

Table of Contents

The Basics

Managing Your Gym – A Comprehensive Guide for Gym Owners 1

Set a Motivational Image.​

A smiling and energetic persona is what suits a successful gym owner.

Create a Website for Your Business.

In an era where people tend to Google every little thing, use the Internet to get yourself noticed!

Make Acquaintances With Your Visitors.

Instead of staying cooped up in your office, get to know those who visit your gym.

Create a Risk-free Space While Minimizing Any Chance of Accidents.

Your members’ safety should be your top priority. Your staff should be ready for emergency and disaster management. Your equipment should also be routinely checked for any malfunctioning.

Ensure a Hygienic Environment.

Maintaining cleanliness is essential, especially in a gym environment where things tend to get sweaty.

Make Use of Modern Tools.

Using software for gym management can save you a lot of time and effort.

Max Out Your Marketing


Ask Your Visitors How They Came Across You.

It’s worth knowing which marketing channels are working in your favor.

Think Ahead!

Have a long-term vision in mind, and market according to that instead of going for the most convenient methods.

Know Your Audience.

Get an understanding of the people you are trying to reach, i.e., those living in your community.

Learn About the Different Kinds of Marketing Channels.

Managing Your Gym – A Comprehensive Guide for Gym Owners 2
  • Social Media Platforms

Such as Facebook, Instagram, and Twitter have made it easy to directly connect with many people. Influencer marketing is also on the rise – using a reputed personality to say a few good words about your brand can go a long way.

  • Search Engine Optimization (SEO)

Lt can help rank your website high on search engines. Use local SEO techniques and mention your city name in your content to enjoy the results of this cost-effective marketing strategy.  

  • Paid Ads

There are an excellent method for generating business with an investment of just a few dollars.

  • Email Marketing

Lt is a simple and efficient strategy. Once the system is set up, it can be automated to function with minimal effort from your side.

  • Print Advertising and Billboards

There are evergreen marketing methods, especially in regions where there are already many gyms. High local competition can make it difficult for your business page to get views online.

  • Youtube Videos

Lt can grasp the attention of your target market. Show off your collection of equipment, fitness classes, and personal training sessions at your facility.

Identify Your Facility’s Niche.

Instead of striving to be the best or offering the lowest rates, go for exclusivity. Offer something other gyms don’t and have a solid reason why anyone should join your gym. 

Be Selective in Buying Ads.

 Buy an ad only if you expect its potential viewers to be good-quality leads for your business. Don’t decide based solely on the number of viewers.

Provide Corporations With Promotional Deals for Their Employees.

Check if local companies are interested in offering your gym membership to their employees as part of a corporate wellness program.

Offer Limited-time Promotions.

This ‘scarcity’ factor can convince more people to avail your deals.

Host Promotional Events.

 You can make your gym known by celebrating holidays, club anniversaries, or business milestones such as gaining a particular number of members, etc. You can also hold weight-loss competitions or other performance-based events.

Make Donations to Local Charities.

Make donations to local charities or become a sponsor to promote a ‘giving’ and positive image of your business.

Offer Healthy Eating Plans.

Get some info from your first-time visitors in exchange for a meal plan. You can then make them subscribers to your e-newsletters or automated messages with health and fitness info. This may ultimately convince them to buy a membership.

Offer Free Sessions.

You can advertise an offer for a free one-on-one session with your personal trainer on your website’s landing page. Just ask for some sign-in info before giving access to the free offer. This will increase your mailing list and possibly bring in new members.

Offer a Trial Membership.

Consider giving out week-long gym passes to those who are hesitant to pay the full fee and commit initially. Let them decide if it’s worth the investment and try to prevent misuse of the passes.

Offer Free Gifts to Gain Followers.

For instance, you can ask customers to ‘check-in’ on Facebook or share your page to get a free product at your venue.

Use Google My Business.

Use Google My Business to make your brand website visible in search engine results.

Offer Freebies in Return for Google Reviews.

If you think you don’t have enough. Ask your members to review your facility on Google, and you can offer them a free limited-time pass or a voucher for a personal training session.

Include Fitness Faqs in Your Web Content.

So many people look up fitness-related questions on the Internet. You can get more traffic on your website by answering common questions since you’ll likely be including high-ranking keywords in such content. You’ll also benefit your members by providing valuable info this way.

Affiliate Marketing.

Affiliate marketing can be a great way to bring in clients by collaborating with people they trust. Wherever you live, there must be some people you could ask to refer their clients to your gym. Physicians, physiotherapists, sports clothing stores, and personal trainers are some ideas.


Remarketing involves placing your ads at various places on the Internet for people who already visited your website but didn’t sign up. It’s a sort of reminder for a targeted group of people who have shown interest in your business but haven’t yet made a purchase. Facebook, Twitter, Instagram, LinkedIn, and Google Display Network can serve as effective remarketing platforms.

Consult With Professionals.

Marketing agencies that are known for being successful in their strategies can help you grow your business, preferably those who have worked with health clubs before.

Generate Maximum Sales


First Impressions Matter!

Your entire facility should seem inviting, with a welcoming entrance that makes people curious to know what’s inside. Greeting your visitors at the entrance, giving them a tour, and introducing them to your staff is an excellent way to start. Ensure they settle well in your surroundings, and show them the whereabouts of all equipment and necessities. If needed, also give them a demo on how to use any advanced equipment.

Don’t Complicate the Membership Process.

Keep the sign-up requirements easy enough to lure more customers into availing your facility.

Don’t Offer Any Membership Giveaways.

Free perks are fine, but resist handing out memberships!

Exclusive Services > Discounts.

Exclusive services > discounts,especially for a new business. Create an image of a premium facility rather than a cheap one. Too big discounts may make things challenging, particularly for small businesses.

Set Prices Based on the Projected Revenue for Your Gym.

If you own a high-end health club, you can charge higher at the expense of ensuring that your clients have the best of equipment, classes, and other luxurious services. Boutique clubs can generate considerable revenue from fitness classes, so max out on them for significant profits. A budget gym will have the cheapest of prices, but you can offer longer membership durations and convenient perks like 24-hour access.

Have a Short and Accessible Price List.

Many people tend to lose interest if you don’t straightforwardly mention the cost of services. You should also limit pricing options – too many choices can lose you valuable clients with a short attention span!

Try Anchor Pricing.

Try anchor pricing,which works on the theory that a product can be perceived as expensive or cheap, only compared to another product. Surveys show that when you offer three pricing options, most people tend to choose the middle one. You can make use of this fact to bring up your sign-up value or average order.

Don’t Hesitate to Mention Prices Publicly.

Often, knowing your services’ cost can bring in more clients who already have their minds made up about availing of your facility. Those who are put off by your price list are not eligible customers for your business anyhow.

Talk Good About Yourself Instead of Putting Down Your Competition.

Managing Your Gym – A Comprehensive Guide for Gym Owners 3

However valid your criticism is, you’ll create an image of negativity and may come across as insecure. It can significantly backfire if your competitors have loyal clients who disagree with the points you have made. 

With all that said, you should know how to react when someone directly asks you to compare your facility to the competition:

  • Don’t

Don’t start talking about all their cons and put them down in comparison to yourself. Many people tend to take up such chances to spread all the negative info they have heard about their competitors. However, we don’t recommend this approach.

  • Stay Neutral.

You can give a diplomatic answer to people who ask for comparisons to your competition without letting them down. You can start by saying that you have heard mixed reviews of your competition, but since you haven’t tried them yourself, you’d rather not comment. However, you are focused on making your facility the very best for anyone who needs some motivation to reach their fitness goals.

Keep Your Pricing Consistent.

This means giving the same value of services for a set price over time, instead of compromising service quality. You should also charge all clients equally for the same services.

Use Routing Forms to Track Your Sales.

These will record your customers’ step-by-step dealings with your departments. This way, you will be able to correctly identify where a particular client stands in the sales process, including the payment made and remaining balance.

Provide Your Sales Reps With a Sales Script.

This can include FAQs and their answers, along with valuable info about your brand. It can also be a good confidence boost for your employees when dealing with customers.  

Use your sales script as a means of describing your key competencies and how your facility plans on preventing problems that customers commonly encounter in different aspects of a gym membership. A list of answers to in-depth questions about your gym can also help reveal the actual benefits of availing of your services.

Work on Your Sales Reps’ Communication Skills.

Train them to personalize their interactions with various visitors who show interest in your facility. Conversing in an unrehearsed manner is essential in engaging your prospects. You need to make them realize they need your membership instead of the other way round.

Don’t rush your clients through a memorized script. Spark their interest by showing them around your gym, preferably when a workout class is going on. 

Transform Your Leads Into Actual Clients.

Transform your leads into actual clients by keeping records of all personal and contact info generated by your campaigns. Secure it all in your CRM system and ask your staff to update their status over time rather than sending monotonous sales pitches.

Stay in Touch With Visitors.

Follow up on those who show interest in your facility. It might nudge them into buying a membership instead of postponing it.

Optimize Your Revenue


Offer Pre-membership Paid Trials Along With Limited-access Free Ones.

People who sign up for paid trials will likely be more serious about joining your facility. They’ll be more regular and will actively learn about your gym and get to know your staff.

You can offer both free of cost and paid trials sensibly. Open access can be for a shorter period, with only the essential equipment available to those who sign up. Paid trials can include additional perks like joining in one of your studio classes or availing of personal training sessions.

Keep Retail Products in Stock.

A gym doesn’t only have to be a workout space. You can also sell accessories and useful goods on the side to generate revenue.

Be Selective in the Products You Offer.

It’s your immediate responsibility to keep a check on the type and quality of the products you sell. Do some research about every item, especially supplements and edibles, before you start offering it to your members, for the sake of their well-being.

Rent Out Any Extra Room.

Why not include some extra space to offer to another complementary franchise? You could have short-term pop-up stalls of small businesses that need to test their market appeal before making a considerable investment. It can also be helpful for brands to promote a new fitness-related product at your premises. While your members will get access to relevant merchandise, you will be earning rental income.

Offer Some Classes Online Too.

Many people prefer to work out at their convenience without any set timings. With online offerings, you can expect an influx of virtual members as well.

Offer Body Composition Assessments at a Nominal Price.

These can be a great strategy to generate revenue, mainly when you include them as part of a package. For instance, you can make up a bargain deal with a fitness assessment, a diet plan, and some workout classes.

Collaborate With Nutritionists.

Receiving valuable tips and advice from a professional nutritionist can mean a lot to your members. You can ask a professional to visit occasionally on a freelance basis to offer consultation opportunities. Even if your nutritionist is available only after booking an appointment, it will be an added perk to your gym membership.

Offer Daycare Facilities.

Consider offering childcare services if you have any extra space or can manage to rent out an adjoining room. You can set an additional fee for this on an hourly, weekly, or monthly basis.

Retain Existing Members


Look Into the Reasons for Membership Cancellation.

Losing members can sometimes be due to factors that aren’t under your control. However, make sure there wasn’t something lacking on your part. Some of the main reasons for canceling a gym membership include inadequate progress, demotivation, time constraints, lack of guidance in the gym about training and equipment use, and high membership costs.

Keep Updating Inactive Clients.

Keep updating inactive clients with reminders and gym news. You can track members that haven’t been availing your facility lately and contact them through an automated system. Text messages are more preferable than emails since they’re generally viewed more often. 

Focus on Community Building.

Focus on community building rather than merely providing a workout space. A sense of community can keep your members engaged and will likely bring in additional customers too. You can also have an online community and discussion forum on your website.

Encourage Group Workouts for Members With Common Goals.

For instance, you can team up people wanting to lose weight and motivate them to discuss their concerns and work out together.

Offer a Complimentary One-on-one Personal Training Session.

Offer a complimentary one-on-one personal training session with the purchase of a gym membership. You should allow new members enough time to familiarize themselves with the environment, equipment, amenities, and staff.

Keep a Check on Your Reviews Online.

In this day and age, your reputation on the Internet can make or break your image. See what people are commenting about you, respond to complaints, and take action to resolve any inconveniences at your center.

Check Up on Them.

Connect with your clients and ask them how they’re progressing towards their goals. Ask them about their lives in general, and show concern and be supportive where needed. Also, try to find out how satisfied they are with your setup.

If it’s a happy client, go ahead and casually ask them to leave a review for your business online. If they don’t seem too satisfied with your services, value their feedback, and assure them you will take action. Work on their complaints so that you can ask them for a positive review when you talk to them next.

Turn Any Criticism Into a Driving Force.

Turn any criticism into a driving force to work towards success. The beginnings of any business can be shaky, and you can’t make everyone happy. Instead of making up excuses and arguing with loud or angry clients, be patient and politely thank them for their feedback. Make sure you work on the problems they face at your center. Complaining clients are better than silent ones who suddenly cancel their membership instead of talking to you about their issues.

Stay Active on Social Media.

 Interact with people in your social media network and give a timely response to any queries they have. Provide value with the content you post, and share success stories of past or current gym members.

Don’t Overdo Sales Promotions Through Your Blog or Social Media Posts.

Most people are interested in the helpful content you provide on your blog or social media. They might unsubscribe if it seems too sales-y. We recommend adding a sales post after at least four helpful or entertaining posts.

Offer a Bonus Service or Product.

People love surprises, such as something extra they don’t usually have access to. Be creative in selecting something relevant that your competitors don’t offer.

Make Their Birthdays Special!

A discount voucher that requires them to spend money first won’t get you far. Give out real freebies that make your members feel cared for. This will help you grow your reputation in a positive light.

Make Sure That Everything Happens According to Schedule.

Whether it’s a routine maintenance break, a gym class, or opening/closing times, punctuality is essential. Your trainers should also be on time every day.

Offer Several Exercise Classes.

Grab peoples’ interest by offering new forms of workouts they might like to try. To start with, you can schedule yoga, pilates, and Zumba with qualified instructors at your gym.

Set a Limit for the Number of Members in Each Class.

Too many people crammed into a workout space is a recipe for disaster and may cause you to lose clients. It may even cause injury, especially in dynamic exercise sessions. Your members need to feel free to move, and your instructors should be able to attend to everyone.

Deliver More Than You Promise.

Deliver more than you promise, if even slightly so. Exceed your members’ expectations instead of disappointing them after making high claims!

Advertise Everything You Invest in.

From small upgrades to more extensive renovations or equipment additions, show everything off through your marketing channels. Highlight everything good you’re offering to make your members realize they’re getting their money’s worth.

Have a Competent Staff


Hire Personal Instructors.

Personal training can be helpful for those who can’stick to routine exercise on their own.

Choose Your Trainers Carefully.

Avoid randomly selecting anyone available. Your gym instructors should be confident, friendly, and physically fit themselves. They should have no problem adjusting to your established gym culture.

They’re the ones setting the first impression of your facility. You don’t need someone who scares people off or annoys visitors due to laziness in answering their queries.

Map Out a Fixed Schedule for All Your Trainers.

It’s possible that your gym won’t be the only workplace of your instructors. It’s essential to fit them in a consistent schedule so they can always be available at their pre-set class timings.

Consider Additional Training Programs for Your Employees.

Your staff needs to develop their skills and enhance existing ones in an organized manner. This will ensure that your members are in well-qualified hands.

Avoid Micromanaging Your Staff.

Allow your instructors a certain degree of freedom to conduct sessions in whatever way suits them. As long as it doesn’t go against your gym policy, they should be able to teach however they wish.

Offer Fair Pay.

Offering just the standard market rates to your staff is essential in keeping them loyal to your business. Too low a salary can make them lose the motivation to do their jobs right, while too high staff stipends might be challenging to manage. Fair rates can seem better when coupled with some incentives, leaves, and bonuses throughout the year.

Consider Offering Incentives.

It’s better to give your instructors a base salary and some commission for every new client you gain through them. This will keep them happy and motivated while bringing in new customers for your business. Another win-win situation is charging your instructors a fixed monthly rent and allowing them to keep the remainder of whatever they make throughout the month.

Offer Rewards for Jobs Well Done.

 Your staff can feel motivated when you appreciate their efforts with a small gesture or token. Let them know their performance isn’t going unnoticed!

Manage Your Finances

Managing Your Gym – A Comprehensive Guide for Gym Owners 4

Set a Budget for Your Gym.

You should be aware of how much you can afford to spend on your venture. From staff salaries to equipment, fitness classes, and other amenities, you’ll have to strike a balance among all your expenses. A smart move is handling your accounts by yourself, at least for the first year, to understand better how things work.

Keep Some Money Unspent, Just in Case.

Unexpected expenses keep coming up, especially when your business is just settling down. Don’t spend your entire budget in the beginning to avoid going bankrupt.

Track Your Expenses by the Cent.

Always be aware of your facility’s monthly revenue, the degree of member retention, and average member value. Certain software can give valuable insights into your company’s finances via instant reports. You can also hire a trusted accountant if this task overwhelms you.

Identify How Exactly You Can Earn a Certain Amount of Profit.

With your gym membership coordinator’s help, figure out how many members you should aim to make your desired profit.

Maintain an Energy-efficient Space.

With your gym membership coordinator’s help, figure out how many members you should aim to make your desired profit.

Try to Hire Professionals for Technical Tasks.

While outsourcing may be tricky if your budget is tight, it can be worth the expense in matters like lease space negotiation, record-keeping, and setting up financial planning. Hiring a lawyer or an accountant can be a good idea.

Make the Most of Your Space


Arrange Your Equipment Wisely.

Don’t go for haphazard placement of heavy equipment, such as near the entrance or front desk. This can scare off any newcomers and make your gym feel cramped.

Reserve Some Space for a Locker Room.

 Offer adequate privacy, spacious lockers, and a secure storage system for personal belongings.

Allow Enough Free Space.

Maximize your workout space by firstly avoiding clutter. It’s often better to skip some equipment pieces rather than overcrowding several machines with not enough floor space!

Have a Flexibly Set Space.

Be open to members’ and staff’s suggestions on relocating equipment for maximizing functionality.

Split Your Floor Space Into ‘quarters.’

The ‘rule of quarters’ allots 1/4thof your floor space to each of these equipment types – cardio, big iron, selectorized, and fitness accessories.

Create Different Zones for Specific Training Types.

This will help your free weight exercisers perform their workouts safely without getting in the way of other machine users. It will also increase motivation when users perform similar exercises near each other.

Select and Maintain Equipment


Prefer to Purchase the Most Popular and Versatile Gym Machines.

Multi-functional gym machines are your best bet, along with must-haves like treadmills and ellipticals.

Don’t Compromise on Equipment Quality.

You may be tempted to get cheaper options, but heavy-duty equipment can spare you the headache and expenses of frequent repairs.

Don’t Overspend on Equipment.

Too much gear isn’t great for small spaces since it can make your gym feel cramped. However, even with larger areas, it’s better to delay buying fancier equipment to avoid going bankrupt in the very beginning. At Yanre Fitness, we always encourage adding more equipment once your memberships increase.

Purchase What Your Members Value.

Find out the kinds of equipment that your members feel they can benefit the most from. For instance, if you feel your members crowding around the treadmills a lot, maybe it’s time to add another.

Check if Your Equipment Comes With Maintenance Support.

Make sure your equipment leasing company provides full maintenance support. For purchased equipment, as your seller for maintenance plans.

Ensure Regular Maintenance of Your Equipment.

Following a routine preventive maintenance schedule can increase the life of your machines. It can also save hefty repair costs while preventing injuries from faulty equipment.

Carry Out Regular Equipment Inspection and Fix Any Breakage Asap.

At least once a day, examine all your machines for any breakage or malfunctioning. In case of issues, attach a warning label to the machine that asks members to avoid using it. Otherwise, you could relocate it somewhere until you get it fixed.

Smarten Up Your Technology


Digitalize the Check-in Process.

Use face scanning over computers or barcode key tags for a smart check-in system. This helps you track staff and member attendance while preventing the misuse of a membership.

Reduce Paperwork by Using Digital Waivers.

Using gym software, create digital waivers to allow online signing for athletes who would like to purchase different membership packages or classes, etc.

Automate Payments of Recurring Memberships.

Schedule your regular clients’ monthly membership fee to charge them automatically via credit card or ACH each month. This also enables you to spot any failed transactions or missed bills.

Avoid Making Legal Mistakes

Managing Your Gym – A Comprehensive Guide for Gym Owners 5

Document Everything.

Better be safe than sorry! Save membership contracts, forms, cancellation documents, and also complaints. Have a system set up to record all notable happenings in your gym studio. Consider it as collecting evidence for any unexpected legal challenges you might face later.

Hire a Competent Attorney.

Hire a competent attorney, preferably with experience in the fitness industry. Ask fellow gym owners for references.

Ensure Your Staff’s Qualifications Are Valid.

Ignoring the validity of your instructors’ fitness certifications can be a significant legal blunder. Many gyms tend to display a list of their staff members on their websites or premises along with their qualifications. Lapsed certifications can land you in a lawsuit for misrepresentation. People interpret any lapse in certification as being misleading.

Ensure All Members Sign a Separate Waiver or Release Agreement.

Ensure all members sign a separate waiver or release agreement as a precautionary measure for your facility and staff. A waiver or release can protect you, your fitness club, and your employees against any allegations of ordinary negligence. They aren’t, however, helpful in cases of gross misconduct.

Use Two Types of Insurance, Just in Case.

You need business insurance so that all your assets, like your equipment and building, are covered. On the other hand, public liability will protect your members, staff, and visitors in the event of any on-site injury.

Have an Emergency Plan.

You’re responsible for ensuring that your staff is adequately trained to handle any accidents or medical emergencies in the gym. Understand the risks to protect yourself, your team, and your fitness center from liability.

Don’t Make These Common Blunders

Managing Your Gym – A Comprehensive Guide for Gym Owners 6

Avoid Opening a Gym in Areas That Used to Have a Fitness Center Previously but Don’t Anymore.

Health clubs sometimes close because they couldn’t succeed in building a good reputation in the community. If you’re setting up a gym somewhere there already used to be one, people might mistake your facility to be the same. This can especially be true in the case of people who associate a place with a specific location rather than remembering the name. We already recommend starting fresh in a unique area. If you’re still interested in buying out a gym, do a thorough background check just in case.

Avoid Opening Near Any Potential Competitors.

An oversaturated market will likely make your finances suffer in the beginning. It’s difficult to settle as a new business in a location where so many similar ones are already operating. Trace all your local competitors and select a smart location accessible for your community members but farther away from similar gyms.

Avoid Ignoring the ‘uniqueness’ Factor.

You should have something that makes your business a one-of-a-kind facility. Your gym can only get so far by offering good equipment and low-cost memberships. Anyone can beat that. Come up with an additional unique service that your competitors will have difficulty offering.

Keep the Space Small Initially.

 Too big of an area will automatically amount to higher spending on paying it off. A new gym typically spends up to 90% of its monthly revenue on rent or mortgage. Once you’re better settled and well known, you can expect to reduce this to 14%.

Avoid Only Hiring People Close to You.

It can be tempting to offer all your friends or family members to work at your gym, but running a fitness facility isn’t for just anyone. Your people may not be qualified for the job you need help with. Don’t do so many favors that you run your business to the ground. Hire employees on a merit basis and note their capabilities instead of how close they are to you.

Avoid an Equipment-based Layout and Consider Your Members’ Needs While Floor Planning Instead.

A common mistake that gym owners make is arranging the equipment without considering their members’ needs. A gym that is designed with your members’ behavior in mind can be far more functional.

Avoid Poor Time Management.

Nothing creates more chaos than everybody trying to participate in every task. Even worse, it can be stressful and a waste of your workforce when you try to manage everything by yourself. Get to know your staff’s capabilities and assign tasks accordingly. Meanwhile, focus on what you do best.

Avoid Neglecting to Advertise Your Venture Through Several Marketing Channels.

 Many newbies to the gym industry underestimate the impact that continuous marketing can have on their business. It’s not just a single campaign or promotional event – you need to be consistent in your efforts to drive new leads and bring new members to your center.

Avoid Neglecting the Importance of a Website.

In today’s era, a website is essential in giving your business an identity in the online world. If your gym doesn’t exist anywhere on social media or search engine results, it can seem outdated. Use all online resources to boost the credibility of your business.

Avoid Charging Too Less.

Charge according to what you think your services are worth. Once you’re confident about your venture and the value you’re offering to your clients, you’ll be able to attract and retain serious members.

Avoid Overly Complicating Your Offer.

 Having a highly complex offer indicates your own insecurity. You’re actually trying to work around your offer’s logistics to make it more feasible for your clients. We always recommend working with people who you’re sure will be helpful around your facility. Have a business mindset and create selling solutions for your clients by offering them just what they need.

Avoid Offering Discounts Exclusively to New Members.

hink of it from your regular members’ point of view who pay the full price to avail your services. New member discounts are only appropriate on initial sign-ups, not the monthly fee! Your existing members may not cope well with the fact that they have to pay the full amount while others are getting the benefit of a monthly discount.

An alternative to giving a discount is offering an additional service for free while keeping the price consistent. For instance, you can offer personal training sessions to newcomers as a complimentary service. Keep offering your current members small perks as well to let them know they’re valued. For instance, you can upgrade some of their memberships from standard to personal training.

Avoid Offering Big Rewards for Simple Referrals.

For instance, it’s not wise to offer a free month’s membership on referring one friend to your center. This won’t benefit your relationship with your member, and neither will you gain their loyalty this way. You’ll just have to oblige and reward them when they refer someone.

A smarter alternative is to offer a voucher or gift card of a particular value to your members than can’t be availed by them. Only make it valid for outsiders. Due to the cost associated with it, people are likely to be careful in selecting whoever they gift it to. There’s a better chance of attracting serious customers to your gym this way.

There’s an additional step here – the existing member who helped you out with your referral should still get a reward. They won’t be expecting it, so however small the prize, they’ll always appreciate it.


Ultimately, running a fitness facility from scratch can be tricky in the beginning. There will be several things to keep in check and many challenges to overcome. However, once you have gained some loyal members and made sure to stick to expert-recommended methods, your business is likely to thrive.

We hope our gym management guide helped inform you about most of the aspects of owning a gym. And you can even learn more from online gym managemnt courses.

If you have any more questions, let us know in the comments below, and we’ll answer shortly!

Related acticles:

Leave a Reply

Your email address will not be published. Required fields are marked *