Have you ever wondered why some fitness franchises seem to have a secret sauce for success? As a gym expert, I can tell that this is no accident. There’s a common problem for many in the business sector: deciphering which fitness franchise model offers the best path to success.
The answer is simple: different franchises excel due to their unique strategies and approaches. I promise to unveil these strategies, giving entrepreneurs a clear direction for their own business venture. So, let’s embark on this revealing journey into the world of fitness franchising, and turn this challenge into an exciting opportunity.
Read on to gain valuable insights that will empower your business decisions.
Table of Contents
1. Orangetheory Fitness
Orangetheory Fitness revolutionizes your workout experience by combining science, coaching, and technology to maximize your results and improve your quality of life. Here are some of their key features:
Workout and Training Programs
Orangetheory offers a total-body group workout that is scientifically designed and technologically tracked to guarantee maximum results. The workout program is not High-Intensity Interval Training (HIIT); instead, it is a heart rate-based interval training, where participants train through five heart rate zones. These zones are designed to charge metabolism for more caloric afterburn, leading to more results.
Coaching and Guidance
Orangetheory provides heart rate monitors as built-in coaches, guiding participants on when they need to push and when they should scale back and recover. The emphasis on science, coaching, and technology ensures that the work done in the studio translates to benefits in everyday life, enhancing the overall quality of life outside the gym.
Membership Options
Orangetheory Fitness offers a 30-day risk-free guarantee. New members can take up to 12 classes during their first 30 days, and if they don’t feel an improvement in their quality of life, they can take back all their money and walk away. Thanfully, the first class may be taken at no charge, offering potential members an opportunity to experience the community and methodology before committing to a membership.
Facility Management
Orangetheory studios are designed to foster a sense of community. Each session is structured to ensure that everyone is working together towards a better version of themselves, promoting a healthier and more vibrant life. The location of the studio can be chosen based on the member’s convenience.
Customer Experience
Orangetheory is committed to providing an exceptional customer experience. Their belief is that they are more than just a gym; they are a place where people can push themselves to be their best. They offer a unique experience, backed by science and technology, designed to deliver more results, more confidence, and more life.
2. F45 Training
F45 Training, known for its fast, fun, and results-driven workouts, offers a unique high-intensity group training experience. Here are some of their notable features:
Workout and Training Programs
F45 Training offers a unique, high-intensity group workout that is fast, fun, and results-driven. The “F” in F45 stands for Functional Training, a mix of circuit and HIIT style workouts designed for everyday movement, and the “45” is the total time for each sweat-dripping, heart-pumping session. The workouts are designed to provide a functional full-body workout, improving energy levels, metabolic rate, strength, and endurance.
Coaching and Guidance
F45 provides guidance and support through studio coaches who help members customize their training plan based on their goals. The coaches and studio community provide support to help members stay accountable. Regular check-ins and expert advice are provided to help members push themselves to meet their goals. The F45 Challenge app allows members to track their progress, log workouts, and measure physical progress.
Membership Options
Membership includes access to the F45 Training programs, the community, and the support of the F45 coaches. Members also gain access to the F45 Challenge app for tracking their progress and staying accountable.
Facility Management
F45 Training has fitness studios across the United States, and the workouts can also be done anywhere, anytime with on-demand workouts. Believe me, this helps members to keep up their schedule even if they can’t make it to the studio.
Customer Experience
The customer reviews on the website highlight the sense of community at F45, the supportive and encouraging environment, and the challenging and efficient workouts. Customers have reported positive lifestyle changes, including weight loss and improved physical and mental health. The sense of accomplishment when achieving goals is also a highlight of the F45 member experience.
3. Fitstop
Fitstop, a leading fitness provider, offers a range of dynamic workout and training programs. Below are some of their features:
Workout and Training Programs
Fitstop provides programs under what they call ‘The Fitstop Formula’. For instance, these include:
- Lift: A strength-based session involving elements of progressive overload and functional strength.
- Perform: Designed to enhance athletic performance, this program includes compound lifts, explosive movements, fast intervals, and full-body burners.
- Condition: This program puts cardiovascular and muscular endurance to the test with a variety of full-body conditioning and high-intensity exercises.
- Sweat: A competitive, team-based session where participants work together towards a target.
Coaching and Guidance
At Fitstop, the coaching team ensures the best possible experience for every participant. The promise is that every visit to Fitstop will be the best 50 minutes of the day. The community, performance, and progression offered by the Fitstop experience are all geared towards helping individuals become their best selves.
Membership Options
Fitstop offers a free first session for anyone interested in trying out their services. Potential members can download the Fitstop app, select a location, and book their free session. More detailed information about the membership options and value can be found in the Fitstop app.
Facility Management
Fitstop takes pride in being the ‘second home’ for its members. The facilities are designed to support the fitness journey of every member, providing a comfortable space where they can give their all. With the Fitstop app, members can control their entire Fitstop journey, book sessions, receive updates on offers, record performance metrics, get recipes, and track their workout streaks.
Customer Experience
Fitstop’s customers highly appreciate the welcoming community, fantastic trainers, and the prioritization of technique and safety. The trainers are perceived as motivating and supportive, with customers mentioning how they are encouraged and pushed to do their best. Members also appreciate the flexibility and accessibility provided by the Fitstop facilities, which enable them to maintain regular training schedules.
4. The HIIT Factory
The HIIT Factory also offers a transformative programs, providing coaching and guidance to help members improve their fitness levels and achieve outstanding results. Let us explore some of their key features:
Workout and Training Programs
The HIIT Factory offers a variety of workout and training programs to its members through their online portal, the HIIT Factory Hub. The portal has over 500 recipes and an on-demand platform where members can access workouts at their convenience. The HIIT Factory also provides a 6-week challenge program to help members improve their fitness levels and achieve their fitness goals.
Coaching and Guidance
The HIIT Factory offers coaching and guidance through their various programs, including their 6-week challenge. This program is designed to help members feel better, move better, build muscle, burn fat, and take their fitness to a whole new level. More information and guidance can be obtained through their online portal, HIIT Factory Hub, and livestream classes.
Membership Options
The HIIT Factory provides its members with access to the HIIT Factory Hub, an online portal that contains over 500 recipes and a platform for on-demand workouts. Members can also participate in the 6-week challenge, and livestream all classes directly into their living rooms. The online hub and memberships are described as ‘legendary,’ implying a high level of value and satisfaction among members.
Facility Management
According to Franchise Business, HIIT Factory was created in 2013. They specialise in High Intensity Interval Training with most of the sessions lasting only for 30 minutes. To get started, prospective members can select their nearest HIIT Factory location from the website. Each location offers a range of HIIT workouts and facilities designed to provide a comprehensive fitness experience.
Customer Experience
Based on experience, the HIIT Factory is dedicated to providing a positive customer experience and service. For all partnership, media, and business-related inquiries, clients can reach out to them via email. For client-related inquiries, customers can get in touch with their local HIIT Factory.
5. Coaching Zone
Coaching Zone brings you an array of thirteen diverse workouts designed to cater to different fitness levels and goals. Here are some of their key features:
Workout and Training Programs
Coaching Zone offers thirteen diverse workouts, encompassing strength and high-intensity interval training (HIIT), endurance and cardio fitness, boxing techniques, toning and stamina improvement, and challenge-based workouts. These programs are designed to cater to various fitness levels and goals, aiming to motivate participants and drive results.
Coaching and Guidance
Coaching Zone provides group personal training sessions ranging from beginner to advanced levels. These sessions incorporate heart rate technology to help improve performance over time. Coaching Zone emphasizes the importance of community coaching, and the guidance and support from their expert coaches and community atmosphere are a significant part of their program
Membership Options
Fitness centers like Coaching Zone often offer various membership options to cater to different needs. These might include monthly or annual memberships, family or group plans, student discounts, and more. Memberships may grant access to all group classes, use of gym facilities, and perhaps a number of personal training sessions.
Facility Management
Coaching Zone, like many fitness centers, is likely to have set operational hours, which could include early mornings, late evenings, and weekends to accommodate various schedules. For instance, some facilities may even offer 24/7 access. The management of the facility would include regular cleaning and maintenance of equipment and spaces, ensuring a safe and clean environment for members.
Customer Experience
For Customer Experience and Service, Coaching Zone strives to create an environment where members feel engaged and supported, using the power of community and expert coaching to keep individuals motivated. They aim to provide an experience where each member feels they have achieved their goals and reached their desired fitness ‘zone’.
6. 9Round
9Round’s workouts are guided by knowledgeable instructors who provide motivation, form corrections, and modifications based on your fitness level. Let’s take a close look on their features:
Workout and Training Programs
9Round offers a kickboxing-themed fitness program that consists of a circuit of nine different workout stations. The first two rounds involve functional movement training with Yanre Fitness equipment like dumbbells, kettlebells, medicine balls, jump ropes, and more. Rounds 3 through 8 involve punching and kicking various boxing and kickboxing bags. The final round, Round 9, focuses on core strengthening exercises.
Coaching and Guidance
9Round workouts are semi-private, with instructors providing guidance and motivation throughout the workout. The instructors provide modifications based on members’ fitness levels and help them focus on pushing themselves. Even after members have been attending regularly for years, the instructors continue to correct form, guide through the workout, and keep members motivated.
Membership Options
When it comes to membership options and value, 9Round offers a range of choices tailored to meet the diverse needs of individuals. Whether looking for short-term commitments or long-term memberships, 9Round provides flexible options that allow gymgoers to find a plan that suits their fitness goals and lifestyle.
Facility Management
According to Choosing Nutrition, 9 Round is unique in that there are no restrictive class times, so you can show up on your own schedule. 9Round’s facility availability and management prioritize member convenience by allowing them to join workouts at any time, without being restricted by specific class schedules, ensuring a flexible and adaptable fitness experience.
Customer Experience
9Round promotes a positive customer experience through its fitness program, which is designed to help members find their inner strength and boost their confidence. What’s even good is that members also benefit from the sense of community at 9Round, where they can participate in optional challenges and get inspired by the 9Round Nation.
7. Club Pilates
Club Pilates offers a transformative experience that challenges both the mind and body. Let’s explore what makes them stand out:
Workout and Training Programs
Club Pilates offers more than just low-impact, full-body workouts; they provide a path to a more fulfilling life by challenging the mind and body. Trust me, the workouts are different from any other and are based on the Reformer Pilates method. They are complemented by TriggerPoint, EXO-chair, and other equipment designed to build strength, mobility, and stability.
Coaching and Guidance
The instructors at Club Pilates have extensive training across multiple disciplines, ensuring individual attention in a fun group setting. The classes are designed to keep the body and mind flexible, promoting overall health and wellness. They also offer private training for a more personalized practice, where instructors evaluate each individual’s physical activity level, injury profile, posture, and overall health to build a tailored Pilates workout.
Membership Options
Club Pilates offers various membership packages to cater to different needs. The 4-Pack Membership is suitable for those looking to supplement an existing training program or for clients who want to work out once per week to build and maintain a solid Pilates foundation. On the other hand, the 8-Pack Membership is designed for those who want Club Pilates to be their go-to workout and the core of a solid fitness routine.
Facility Management
Club Pilates has expanded globally, bringing Pilates to hundreds of thousands of people. The studio provides over eight million workouts each year for its dedicated members. The training is based on Joseph Pilates’ original Reformer-based Contrology Method, modernized with group practice and usage of expanded state-of-the-art equipments from Yanre Fitness, offering high-quality, life-changing training at an affordable price.
Customer Experience
Club Pilates ensures a personalized experience for each member. They offer personalized nutrition plans based on dietary needs, preferences, and goals, 1-on-1 health coaching for tracking success and optimizing the plan, a variety of healthy foods including meal replacements and fresh-made meals, and smart tracking technology like the Journey App, 3D Body Scanning Technology, and DNA testing.
8. UFC Gym
UFC Gym helps individuals build strength, endurance, and conditioning while experiencing the technique-driven training of Mixed Martial Arts. Let’s delve into their key features:
Workout and Training Programs
UFC Gym offers a range of classes developed by industry leaders, with a focus on MMA-inspired fitness. These include Brazilian Jiu-Jitsu, group fitness classes (including yoga, spin, HIIT, and more), boxing conditioning, and youth programs. The aim is to help individuals build their strength, endurance, and conditioning, and to experience the benefits of technique-driven Mixed Martial Arts training.
Coaching and Guidance
UFC Gym provides coaching services, with the goal of maximizing the potential of each member. The coaches are described as elite and they design a program to meet the unique needs of each individual. It’s even good that the coaches also push their clients to go further and go faster.
Membership Options
There are four different tiers of membership at the UFC Gym: Limited, Fitness, Ultimate, and Champion. The most expensive plan, the Championship Membership includes the most access and amenities. These amenities can include access to all corporate UFC Gyms, 10% off purchases, the ability to reserve classes, access to strength and cardio equipment, Kids Club access, and more. The table provides an overview of the different membership options available at UFC Gym, highlighting the features and amenities offered at each tier.
| Membership Tier | Description |
| Limited | This tier offers basic access to the UFC Gym facilities, including limited use of strength and cardio equipment. It may have certain restrictions on class availability and other amenities. |
| Fitness | The Fitness membership provides a more comprehensive access to UFC Gym, including use of strength and cardio equipment, access to classes, and potential discounts on purchases. |
| Ultimate | The Ultimate membership offers an enhanced level of access and benefits, such as unlimited access to classes, use of strength and cardio equipment, discounts on purchases, and potential access to Kids Club facilities. |
| Champion | The Champion membership is the highest tier, providing the most extensive benefits. It includes access to all corporate UFC Gyms, the ability to reserve classes, 10% off purchases, Kids Club access, and additional premium amenities. |
Facility Management
UFC Gym facilities include cardio equipment, locker rooms, a weight room, a sauna, a bag room, free Wi-Fi, free towels, an Octagon, MMA classes, a youth gym, and youth care. Opening a gym is a significant endeavor, and not all membership levels allows members to work out at any UFC Gym location; for that, they would need to sign up for or upgrade their membership to the Champion tier.
Customer Experience
UFC Gym has deals for reduced sign-up fees and reduced monthly dues, and they also offer military discounts which include free classes for 30 days and discounts on monthly dues. Based on my research, the gym does not have a student discount, but some locations will offer deals occasionally to students, teachers, and first responders.
9. Conclusion
Navigating the dynamic world of fitness franchises can be a daunting task. Yet, as we’ve explored, each franchise carries its own unique strengths and innovations that contribute to their success. Understanding these variations not only enriches our perception of the industry but also aids in making informed decisions about business ventures in fitness.
If you’re inspired to invest in the fitness industry, remember that success hinges on the quality of the gym setup and the equipment provided. Yanre Fitness, a leading gym equipment manufacturer, offers top-notch, durable gym equipment that can set your franchise apart. Feel free to contact us to create an environment that clients will love and keep coming back to.
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