Ordering powerlifting gear in bulk shouldn’t be a gamble.
But my first time? It felt like one—and I lost.
The supplier looked solid. The paperwork was checked out.
But what showed up told a different story: bent bars, rusted plates, and part of the order missing entirely.
That experience didn’t just cost money. It damaged trust—with my team and with clients.
Since then, I’ve worked with gyms, manufacturers, and logistics teams to understand what separates reliable suppliers from risky ones.
In this article, I’ll walk you through 9 commercial powerlifting equipment manufacturers that deliver real value. You’ll get the facts—where they’re based, what they offer, and how they stack up—so you know who’s worth your time.
So let’s get down to it!
Table of Contents
Quick Comparison Chart
Here’s a quick glimpse at how the top 9 manufacturers stack up. This will give you a basic idea before we dive into the full breakdowns ahead.
Manufacturer | Founded | Location | Specialties | Customization Available | Best For |
Rogue Fitness | 2007 | Columbus, Ohio, USA | Strength equipment, conditioning gear | Limited branding | High-end commercial gyms and serious lifters |
Eleiko | 1957 | Halmstad, Sweden | Competition barbells, plates | Limited branding | Olympic lifting and international competitions |
YR Fitness | 1997 | China | Strength racks, barbells, accessories | Full OEM/ODM | Brands, resellers, and customized bulk orders |
Titan Fitness | 2013 | Memphis, Tennessee, USA | Budget-friendly strength equipment | Minor customizations | Home gyms and budget-conscious buyers |
Ivanko Barbell Company | 1967 | San Pedro, California, USA | Barbells, plates, dumbbells | Engraving on plates | Premium commercial gyms and specialty orders |
Texas Strength Systems | 2008 | San Antonio, Texas, USA | Competition racks, benches | Full custom builds | Powerlifting gyms and meet organizers |
Kabuki Strength | 2014 | Clackamas, Oregon, USA | Specialty barbells, mobility tools | Limited customization | Advanced lifters and performance rehab users |
Sorinex Exercise Equipment | 1980 | Lexington, South Carolina, USA | Custom modular systems, training rigs | Full facility customization | Colleges, sports teams, and custom gym projects |
Hammer Strength | 1989 | Rosemont, Illinois, USA | Plate-loaded and selectorized machines | Colors, logos, upholstery | Professional gyms and sports performance centers |
Now that you have a snapshot of each brand’s strengths, let’s dive deeper into their full profiles.
1. Rogue Fitness
I remember the first time I trained with a Rogue barbell. It felt solid, strong, and different from the cheaper bars I had used before. That experience showed me why Rogue Fitness has become such a trusted name.
Rogue Fitness was founded in 2007 in Columbus, Ohio. Bill Henniger, the founder, wanted to create better equipment for athletes. Today, they have thousands of employees and ship products all over the world. Rogue stands for hard work, American manufacturing, and listening to customers.
Product Range
- Barbells: Rogue offers Olympic bars, power bars, and specialty bars for every strength level.
- Plates: They sell bumper plates, steel plates, and calibrated plates for competitions.
- Racks: Their squat racks and power cages are designed for heavy and safe lifting.
- Benches: Rogue builds flat and adjustable benches strong enough for serious workouts—just like the specialized types of weight benches you should consider for heavy lifting environments.
- Unique Selling Points: They use American steel and strict quality control to deliver consistent durability.
Manufacturing Capabilities
- Production Volume: Rogue can produce thousands of pieces each month to meet growing demand.
- Products Manufactured: They make barbells, racks, benches, and conditioning equipment.
- Customization Options: Limited branding and event-specific customization are available.
- In-house vs. Outsourced: Almost all production is done in their Ohio factories.
- Technology Used: They rely on CNC machining, robotic welding, and laser cutting for precise builds.
Customer Support & After-Sales Service
- Communication Channels: Customers can reach them through email, phone, or live website chat.
- Responsiveness: Support is usually fast and helpful based on most customer reviews.
- Dedicated Account Managers: Large or commercial orders get a personal sales representative.
- Complaint Handling: They resolve shipping or quality issues quickly with returns or replacements.
- Training Support: Free guides and videos are available online to help with assembly and use.
Final Verdict
Rogue Fitness builds some of the most durable and reliable powerlifting equipment available today. However, their prices can be higher than some other brands, which might not fit smaller budgets.
2. Eleiko
If you’ve ever used a rough bar that tore your hands, you’ll appreciate what I felt the first time I gripped an Eleiko bar. You can tell right away it’s built differently — smooth spin, strong grip, and balance you can trust.
Eleiko began in 1957 in Halmstad, Sweden, founded by Hellmut Hedlund. Today, they’re trusted in over 180 countries for building precision equipment that lasts. If you believe lifting is more than a workout — it’s a craft — Eleiko will feel like home.
Product Range
- Competition Barbells: Eleiko crafts bars specifically for Olympic weightlifting and powerlifting championships.
- Calibrated Plates: They offer precision-tested plates used in international competitions.
- Squat Stands and Racks: Their lifting racks are built for maximum stability under heavy loads.
- High-Performance Benches: Benches are designed with exact specifications for professional lifters.
- Free Weights and Conditioning Tools: Their product line includes kettlebells, dumbbells, and medicine balls for athletic training.
- Unique Selling Points: Every barbell is individually tested and must pass strict performance standards before sale.
Manufacturing Capabilities
- Production Volume: Eleiko manufactures thousands of certified bars and plates each year for global distribution.
- Products Manufactured: They focus on bars, competition plates, training racks, benches, and lifting accessories.
- Customization Options: Branding customization is limited to facility logos and event-specific needs.
- In-house vs. Outsourced: All bars and key products are made directly in their Swedish facility.
- Technology Used: Laser calibration, robotic machining, and detailed human inspection are used for top precision.
Customer Support & After-Sales Service
- Communication Channels: You can reach their team through email, phone support, or an online form.
- Responsiveness: Many customers praise their fast responses, especially on warranty or technical issues.
- Dedicated Account Managers: Bulk orders and facilities get a personal advisor for smoother setup.
- Complaint Handling: Warranty replacements are handled quickly and fairly.
- Training Support: They offer coach education programs and online training certifications.
Final Verdict
Eleiko creates some of the most precise and competition-ready strength equipment you can buy today. However, their focus on professional-grade gear may feel too much if you are setting up a general fitness gym.
3. YR Fitness
When you walk into a gym fitted with YR Fitness equipment, you notice it right away. The solid grip of the bars, the thick steel frames, and the way the benches stay firm under real weight all stand out. You can feel the difference in every lift and every setup.
Founded in 1997, YR Fitness set out to build durable, affordable strength equipment for serious training needs. Based in China, they have expanded into a trusted global supplier for brands, gyms, and wholesalers. If you’re looking for quality, reliability, and real value without fancy packaging, YR Fitness makes that possible every step of the way
Product Range
- Powerlifting Racks: YR Fitness builds heavy-duty squat racks, combo racks, and power cages for serious lifting setups.
- Barbells and Plates: Their barbells and weight plates are designed to handle both everyday training and heavy competition use.
- Benches: From flat benches to adjustable models, YR Fitness benches are made for stability and strength under pressure.
- Strength Accessories: They offer platforms, belt squat machines, and deadlift jacks for a full powerlifting experience.
- Conditioning Equipment: Products like sleds, battle ropes, and sandbags are available for building endurance and strength.
- Unique Selling Points: YR Fitness products balance toughness and smart design, helping you get the best value without cutting corners.
Manufacturing Capabilities
- Production Volume: Their facilities produce thousands of strength equipment units each month for international orders.
- Products Manufactured: YR Fitness specializes in strength racks, benches, free weights, and conditioning accessories.
- Customization Options: They offer full OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) services for branding and product customization.
- In-house vs. Outsourced: Most manufacturing is handled directly in their own production centers to maintain quality control.
- Technology Used: Their factories use robotic welding, laser cutting, and precision bending for stronger, cleaner finishes.
Customer Support & After-Sales Service
- Communication Channels: You can contact YR Fitness through email, phone, and live chat support.
- Responsiveness: Many buyers share positive feedback about their quick replies and helpful communication.
- Dedicated Account Managers: They provide personal support for orders, logistics, and product customization.
- Complaint Handling: If any issue comes up, their team works quickly to offer solutions or replacements.
- Training Support: YR Fitness shares setup guides, equipment manuals, and aftercare tips to help customers get the best from their products.
Final Verdict
YR Fitness combines strong manufacturing, flexible customization, and global service into a reliable partner for strength equipment sourcing. You will find it a strong choice if you want durable, affordable, and customizable equipment that meets real training needs.
4. Titan Fitness
When you start building your gym, you want equipment that feels strong but doesn’t break your budget. You need gear that shows up ready to work just as hard as you do. That’s where Titan Fitness can help you.
Founded in 2013 and based in Memphis, Tennessee, Titan Fitness grew by offering strength and conditioning equipment at fair prices. If you’re looking for racks, barbells, and benches that balance performance with cost, Titan makes it easier to stock up without overspending.
Product Range
- Strength Racks: Titan Fitness builds squat racks, power cages, and wall-mounted rigs for home and commercial setups.
- Barbells and Weight Plates: They produce Olympic barbells, hex bars, bumper plates, and steel plates for all types of lifters.
- Benches: Titan offers flat benches, adjustable benches, and FID (Flat/Incline/Decline) models to fit different workouts.
- Conditioning Equipment: They sell sleds, plyometric boxes, yokes, and farmer’s carry handles to boost strength and endurance.
- Storage Solutions: You can also find weight trees, dumbbell racks, and plate storage options.
- Unique Selling Points: Titan focuses on delivering a wide product range at lower prices without forcing large minimum orders.
Manufacturing Capabilities
- Production Volume: Titan produces thousands of units monthly to meet demand from individual buyers and resellers.
- Products Manufactured: They focus mainly on racks, free weights, benches, storage, and functional fitness equipment.
- Customization Options: Color choices and minor branding options are available on select equipment.
- In-house vs. Outsourced: Titan partners with overseas factories to manufacture most of their equipment affordably.
- Technology Used: Standard industry methods like powder coating, robotic welding, and machine cutting are used for durability.
Customer Support & After-Sales Service
- Communication Channels: You can contact them through email, phone, or their website’s online form.
- Responsiveness: Most users report that Titan answers questions quickly, especially regarding orders and parts.
- Dedicated Account Managers: Bulk buyers and commercial setups can ask for dedicated sales support.
- Complaint Handling: Titan offers straightforward returns and replacements for shipping or product issues.
- Training Support: Setup guides, user manuals, and helpful videos are available through their support section.
Final Verdict
Titan Fitness is a good fit if you want affordable strength equipment with lots of options for different training styles. However, because of their focus on value pricing, finish quality can vary compared to high-end brands.
5. Ivanko Barbell Company
You know the feeling you get when you grip a bar that just feels right — balanced, solid, and ready to move real weight. That’s the kind of trust Ivanko Barbell Company has been building for lifters like you for decades.
Started in 1967 in San Pedro, California, Ivanko was created with a clear mission: make safer, stronger, better barbells and plates. Over time, they earned a reputation for precision and lasting quality across the fitness world.
Product Range
- Barbells: Ivanko manufactures Olympic bars, powerlifting bars, and training bars with top-level craftsmanship.
- Weight Plates: Their plates include deep dish styles, calibrated competition plates, and rubber-coated designs.
- Dumbbells: They produce pro-style dumbbells, often seen in high-end commercial gyms.
- Benches and Racks: Strong, simple benches and squat racks form a solid foundation for serious training spaces.
- Custom Engraved Products: Ivanko is well known for custom-logo weight plates and dumbbells for gyms and schools.
- Unique Selling Points: Every Ivanko product is made with strict safety standards and built for long-term performance.
Manufacturing Capabilities
- Production Volume: Ivanko focuses on medium-scale production to keep quality levels high.
- Products Manufactured: Their main products are resistance training gear like barbells, plates, dumbbells, and racks.
- Customization Options: You can customize plates and dumbbells with engraving and branding options.
- In-house vs. Outsourced: Most manufacturing stays in-house or is tightly managed to maintain their standards.
- Technology Used: They use precision machining, hand-inspection, and special calibration for top accuracy.
Customer Support & After-Sales Service
- Communication Channels: You can reach Ivanko by email, phone, or through their online support form.
- Responsiveness: Buyers report helpful and friendly service, especially for custom orders.
- Dedicated Account Managers: Bigger custom projects are handled by a personal account manager for smoother service.
- Complaint Handling: They respond clearly and fairly to any issues related to orders or product care.
- Training Support: Ivanko provides basic equipment care instructions and helpful advice for customers.
Final Verdict
Ivanko Barbell Company is an excellent choice if you want elite-quality lifting equipment that stands the test of time. However, because they focus on high precision and safety, prices and delivery times can run higher than faster-made options.
6. Texas Strength Systems
You want equipment that feels solid every time you rack a bar or drop into a heavy squat. You want to trust your gear to keep up with you through every rep. That’s what Texas Strength Systems is all about.
Founded in 2008 in San Antonio, Texas, this company started with one simple goal: to build powerlifting equipment that’s tough enough for real lifters. Today, they’re trusted by strength gyms, competition organizers, and training centers across the U.S.
Product Range
- Combo Racks: They manufacture IPF (International Powerlifting Federation)-style combo racks built for serious meets and heavy training.
- Power Racks and Squat Racks: Their racks are known for thick steel, solid welds, and heavy weight capacities.
- Benches: They produce adjustable benches and flat benches strong enough for commercial gym abuse.
- Plates and Barbells: Texas Strength Systems offers calibrated plates, steel training plates, and competition-grade barbells.
- Strength Accessories: You’ll find deadlift jacks, monolift attachments, belt squat machines, and more.
- Unique Selling Points: Many products can be customized for height, width, or color to meet your exact training needs.
Manufacturing Capabilities
- Production Volume: They produce equipment on a moderate scale, focusing more on quality than mass production.
- Products Manufactured: Main offerings include racks, benches, barbells, platforms, and training accessories.
- Customization Options: Full custom builds, logo printing, and color matching are available for most steel equipment.
- In-house vs. Outsourced: Almost all manufacturing is done in-house at their San Antonio facility.
- Technology Used: They use MIG welding, laser cutting, and precision powder coating for durability and clean finishes.
Customer Support & After-Sales Service
- Communication Channels: You can reach them by email, phone, and direct messaging through their website.
- Responsiveness: Many buyers mention fast, personal replies from the team, even for detailed custom orders.
- Dedicated Account Managers: Custom orders and larger gym setups are assigned a personal support rep.
- Complaint Handling: Issues are usually resolved quickly, with clear communication and fair solutions.
- Training Support: Basic product guides and setup tips are provided to help you install and maintain equipment.
Final Verdict
Texas Strength Systems is a strong choice if you want customizable, competition-grade powerlifting equipment made in the U.S.A. However, since each item is built to order, you might experience longer lead times compared to mass-market brands.
7. Kabuki Strength
Picking up a Kabuki bar feels like picking up something made for your body, not just for weight. I remember thinking, “Why doesn’t every bar feel like this?” It moves naturally with you, protecting your joints without giving up strength.
Founded in 2014 by Chris Duffin in Clackamas, Oregon, Kabuki Strength is built by lifters who understand the strain that heavy training puts on the body. Their mission is clear: create equipment that improves your lifts and keeps you lifting longer.
Product Range
- Specialty Barbells: Kabuki designs bars like the Duffalo Bar (curved squat and bench bar) and Kadillac Bar (multi-grip pressing bar).
- Strength Equipment: They manufacture squat racks, deadlift platforms, monolift systems, and combo racks.
- Benches: Their benches are built for better body alignment during heavy lifts.
- Mobility Tools: They offer rollers, loadable grips, and recovery gear to support joint health and movement quality.
- Conditioning Equipment: Sleds, yokes, and strongman equipment are also part of their catalog.
- Unique Selling Points: Kabuki focuses on biomechanically optimized designs that protect lifters during heavy, repeated use.
Manufacturing Capabilities
- Production Volume: Smaller batch production allows tighter quality control and innovation.
- Products Manufactured: Core focus is on specialty barbells, racks, benches, and mobility tools.
- Customization Options: Certain products allow custom colors, logos, or build adjustments.
- In-house vs. Outsourced: Nearly all equipment is manufactured in-house in Oregon.
- Technology Used: Robotic welding, CNC cutting, and specialized biomechanical testing set their products apart
Customer Support & After-Sales Service
- Communication Channels: You can reach Kabuki via email, phone, or live chat support.
- Responsiveness: Customers often report detailed, personalized help when they reach out.
- Dedicated Account Managers: Available for gym outfitting projects and bulk equipment orders.
- Complaint Handling: Kabuki handles issues thoughtfully, offering repair or replacement where needed.
- Training Support: Extensive educational content, including setup videos and lifting tutorials, is freely available.
Final Verdict
Kabuki Strength offers smart, innovative equipment that helps you train harder while protecting your body. However, because many designs are highly specialized, it may take some adjustment if you are used to traditional equipment.
8. Sorinex Exercise Equipment
Walking into a training facility packed with Sorinex equipment feels different. You notice the thick steel frames, the clean welds, and the way everything seems designed to handle real training, not just look good. It made me think, “This is how a gym should feel.”
Sorinex was founded in 1980 by Richard Sorin, a serious strength athlete who wanted better tools for athletes like you. Based in Lexington, South Carolina, Sorinex remains a family-owned business. They are best known for creating custom strength equipment that fills college, professional, and military training centers across the world.
Product Range
- Strength Racks and Rigs: Sorinex produces modular racks, squat stands, combo racks, and wall-mounted rigs.
- Benches: They offer heavy-duty flat benches, adjustable benches, and multifunctional hybrid benches.
- Plates and Bars: Olympic bars, specialty bars, bumper plates, and traditional iron plates are all available.
- Functional Training Tools: Their range includes storage solutions, climbing ropes, sleds, and plyometric boxes.
- Conditioning Equipment: Strongman tools like yokes, farmers’ handles, and sandbags help build functional strength.
- Unique Selling Points: Sorinex focuses on full-facility customization, modularity, and creative training solutions.
Manufacturing Capabilities
- Production Volume: They handle large custom facility builds for schools, sports teams, and military bases.
- Products Manufactured: Their focus includes racks, bars, benches, plates, storage, and functional gear.
- Customization Options: Full custom branding, facility layouts, and product modifications are available.
- In-house vs. Outsourced: Most equipment is manufactured at their South Carolina plant.
- Technology Used: CNC laser cutters, robotic welding, and advanced finishing methods are part of their production process.
Customer Support & After-Sales Service
- Communication Channels: You can reach Sorinex through email, phone, or a request form online.
- Responsiveness: Buyers often report fast replies and helpful service, even on large, detailed projects.
- Dedicated Account Managers: Every custom order is paired with a personal project manager.
- Complaint Handling: Sorinex offers real solutions like fixes, upgrades, or layout adjustments when needed.
- Training Support: Installation guides, space planning advice, and long-term equipment care support are provided.
Conclusion & Final Verdict
Sorinex Exercise Equipment is perfect if you want a full custom gym setup built exactly to your needs. However, because each build is personalized, project times can sometimes stretch longer than standard orders.
9. Hammer Strength
Gripping a Hammer Strength machine feels like grabbing onto pure power. The knurled handles dig into your hands just enough to hold tight. You push, and the weight moves with you—smooth, strong, and built to match your body’s natural strength.
Founded in 1989 by Gary Jones, Hammer Strength grew from a simple idea: strength training should follow real human motion. Based in Rosemont, Illinois, they have helped change how athletes train in college programs, pro sports, and gyms worldwide.
Product Range
- Plate-Loaded Machines: Hammer Strength builds chest presses, rows, and squat machines that move like real athletic lifts.
- Selectorized Machines: They offer weight-stack machines that make adjusting resistance fast and simple.
- Benches and Racks: Heavy-duty benches, squat racks, and half racks built for real performance training.
- Bars and Plates: Olympic bars, bumper plates, and rubber-coated steel plates are available for strength rooms.
- Conditioning Equipment: Their sleds, field training tools, and yokes support athletic performance beyond just the gym.
- Unique Selling Points: Hammer Strength focuses on biomechanical designs that match human movement to improve power and safety.
Manufacturing Capabilities
- Production Volume: They produce thousands of pieces of strength equipment each year for customers around the world.
- Products Manufactured: Main categories include plate-loaded strength machines, selectorized machines, bars, benches, and training gear.
- Customization Options: Custom colors, logos, and upholstery finishes are available to match gym branding.
- In-house vs. Outsourced: Core manufacturing is handled within Life Fitness’ U.S. production facilities.
- Technology Used: Robotic welding, precision laser cutting, and CAD (computer-aided design) systems are used for consistency and quality.
Customer Support & After-Sales Service
- Communication Channels: You can reach them by phone, email, or through the Life Fitness support portal.
- Responsiveness: Most users report quick service for parts, repairs, and technical questions.
- Dedicated Account Managers: Larger facility projects and commercial orders get a personal manager for easy coordination.
- Complaint Handling: Warranty issues and replacements are processed through a structured service system.
- Training Support: They provide online maintenance videos, equipment guides, and user resources.
Final Verdict
Hammer Strength is a smart choice if you want strength machines that match natural movement and hold up under heavy use. However, with a strong focus on commercial setups, smaller buyers might find fewer affordable entry points compared to other brands.
Conclusion
Choosing the right powerlifting equipment isn’t just about picking names.
It’s about building a foundation for your success. We’ve explored who these manufacturers are, what they offer, and why it matters to you.
Now you know where strength begins — with smart choices and the right partners. I’ve been where you are. Wondering, comparing, hoping to get it right.
You’re closer than you think.
Which brand do you see yourself growing with?
Contact us today — let’s start building your strength story together.
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