[Beijing, China] Leading Sri Lankan fitness chain brand, Power World Fitness Centres, has recently entered into a strategic cooperation agreement with Yanre Fitness, a leading Chinese supplier of commercial fitness equipment.
Together Power World Fitness Centres and Yanre Fitness will develop a new ecosystem of products & services, give full play to their respective advantages and improve the management capabilities and customer service experience.
Yanre Fitness is one of the leading commercial fitness equipment manufacturers in China. The company has built a strong reputation for robust materials, superior ergonomic design and affordable prices. In addition to professional power equipment, Yanre also manufactures a variety of aerobic equipment and accessories.
Power World will be incorporating Yanre’s 62 series of strength training equipment in all of its gyms. This line of safe and professional training equipment will give Power World a competitive advantage as it extends its reach into India.
Talavou F. Alailima, the founder of Power World, commented on the strategic agreement as follows:
“In my work as a strength-training consultant, I have become acutely aware of the vital importance of the selection of fitness brand on the gym member experience. In my quest for the best, I commissioned a Taiwanese based company to research the Chinese market. From there, our team traveled to China to tour the best facilities. Yanre came to my attention indirectly. Yet, it immediately stood out in terms of its materials, design and optimized movement angles.
Those factors made Yanre the natural choice for Power World.”
The President of Yanre Fitness, George Yang added:
“Yanre and Power World will work synergistically to grow and enhance the Indian fitness market. This partnership will open up the superior quality of the Yanre brand to fitness enthusiasts throughout India.”
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About Power World Fitness Centres
Power World Fitness Centres was founded in 1994. Over the past twenty-five years, it has grown to become the leading gym chain in Sri Lanka. Power World has used the gym model to bring health and fitness to the Sri Lankan public. Its fitness model is to provide affordable fitness options that are designed to meet the needs of urban fitness trainees with world-class fitness equipment.
In October 2015, Talwalkars Better Value Fitness Limited acquired a 49.5% stake in Power World. Talwalkars is India’s largest health club chain, with 152 health clubs in 80 cities across the country and more than 200,000 members.
About Yanre Fitness
Yanre Fitness has been producing top quality commercial gym equipment for more than two decades. The company is based in Wuhu and Beijing. Established in 1997, the company has risen to become one of the leading designers, testers and manufacturers of commercial gym equipment in China. Its strategy of combining superior materials, premium ergonomic design and advanced exercise physiology have pushed Yanre into the top three manufacturers in China.
For more information, please visit:
Power World Fitness Centres: https://in.powerworldgyms.com
Yanre Fitness: https://www.yanrefitness.com/top-10-gym-equipment-manufactures/
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