Hottest Trends in Fitness: 9 Boutique Franchises You Should Know About

Hottest Trends in Fitness: 9 Boutique Franchises You Should Know About 1
An inspiring wellness writer, coach, speaker, and athlete.

Are you tired of witnessing your employees’ lack of enthusiasm for traditional gym memberships? Do you struggle to find a fitness solution that caters to your individual needs? The good news is, a groundbreaking transformation is taking place in the fitness industry, and it’s poised to change the game for businesses like yours.

Introducing boutique fitness franchises – the answer to your fitness woes. These innovative enterprises offer tailored workout experiences that ignite passion and motivation in your employees, ultimately boosting productivity and overall well-being. This article will dive into the fascinating world of boutique fitness and reveal how it can revolutionize your corporate wellness programs.

So, if you’re ready to revitalize your employees’ fitness journeys and maximize their potential, read on and unlock the secrets of boutique fitness.

Table of Contents

1. Orangetheory Fitness

Orangetheory Fitness, founded by physiologist Ellen Latham in 2010, has been transforming the view of fitness by incorporating science and technology into its program. Their mission is to facilitate an environment centered on diversity, equity, and inclusion across every facet of the Orangetheory brand, making it a trendsetter in both its workout approach and its business ethos.

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Fitness Franchising Details

  • Franchisees must have at least $150K in liquid capital, a net worth of $500K, prior business experience, and an outgoing demeanor.
  • In this fitness franchise, franchisees must also be team builders. Being a strong believer in teamwork, I resonate with the franchise’s emphasis on building strong teams.
  • Franchising entails a ten-year agreement with franchise costs ranging from $608,172 to $1,800,322, inclusive of a franchise fee of $59,500.

Orangetheory Fitness Highlights

Orangetheory Fitness is uniquely positioned in the fitness industry, leveraging science and technology for its innovative workouts. Its primary selling point is its group workout structure, coupled with state-of-the-art technology to monitor individual performance.

As a tech-enthusiast, I am thrilled by the innovative integration of technology in these workouts. Franchisees become part of a brand with a strong global presence, and are supported by an experienced management team, making it an appealing business opportunity.

2. YogaSix

Founded in 2012, YogaSix is a modern boutique yoga brand that aims to redefine the yoga experience. By taking away the intimidation factor often associated with yoga, YogaSix fosters a welcoming environment for both seasoned practitioners and newcomers.

As someone who was once intimidated by yoga, I fully support the mission to create a more welcoming space.

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Franchising Details

YogaSix has not explicitly stated their franchisee requirements in the provided information. However, they emphasize that they are looking for franchisees to share their new, modern approach to yoga and build a welcoming and connected community. The initial investment for a YogaSix franchise ranges from $279,997 to $571,681 with a $60,000 franchise fee.

YogaSix Highlights

YogaSix is pioneering the concept of modern, boutique yoga. The brand’s unique selling point is its commitment to making yoga accessible, enjoyable, and beneficial to everyone, regardless of their skill level or previous yoga experience.

I love yoga, and the idea of making it accessible to everyone speaks to my belief in inclusivity in fitness. Franchisees are part of a movement that aims to change people’s perceptions of yoga, making YogaSix an appealing choice for entrepreneurs looking to make a positive impact in the fitness industry.

3. Club Pilates

Club Pilates, founded in San Diego in 2007, stands at the intersection of tradition and modernity, mixing Joseph Pilates’ original Contrology Method with group practice and state-of-the-art equipment. The franchise is committed to promoting a fuller and more satisfying physical existence through Pilates, encapsulated in their mission to empower people to take control of their bodies and consequently, their lives.

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Franchising Details

  • Franchisees should be outgoing, results-oriented, eager to learn about the Pilates industry, and possess sales, marketing, and/or management experience.
  • A minimum of $80K in liquid capital is required.
  • The initial investment for a Club Pilates franchise ranges from $178,000 to $365,200, with a $60,000 franchise fee. While the initial investment might seem high, I believe in investing in quality and the potential for high returns.

Club Pilates Highlights

With its unique blend of tradition and modernity, Club Pilates has carved out a niche for itself in the fitness industry. Being someone who appreciates the blend of old and new, I find the fusion of traditional and modern aspects in this brand very intriguing. For franchisees, aligning with Club Pilates offers an opportunity to be part of a brand that has a proven track record, extensive global reach, and a dedicated member base.

The table provides an overview of Club Pilates, including its founding details, franchising criteria, investment requirements, and key highlights of the brand.

AspectDescription
Company NameClub Pilates
Year Founded2007
HeadquartersSan Diego, California, USA
ApproachBlending Joseph Pilates’ original Contrology Method with group practice and state-of-the-art equipment
MissionEmpowering people to take control of their bodies and lives, promoting a fuller and more satisfying physical existence through Pilates
Franchise CriteriaOutgoing, results-oriented individuals with sales, marketing, and/or management experience; eagerness to learn about the Pilates industry
Liquid CapitalMinimum requirement of $80,000
Initial InvestmentRanges from $178,000 to $365,200, including a $60,000 franchise fee
HighlightsUnique blend of tradition and modernity; proven track record; extensive global reach; dedicated member base

4. TRIB3

TRIB3, with its unique boutique fitness concept, offers High Intensity Interval Training (HIIT) workouts in an industrial yet luxe ambiance. Being a HIIT enthusiast, I appreciate the blend of challenging workouts and luxurious settings that they offer. Their mission is to bring people together worldwide for the ultimate group workout experience.

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Franchising Details

  • The minimum investment required to own a TRIB3 ranges from £137k to £309k.
  • Opportunity to customize stores, from an open plan reception with a small unisex changing area to spacious store offering a lounge area and a full Mixology bar.
  • Franchisees are supported by an expert team with years of industry experience.
  • Some example activities that Trib3 offers are High-Intensity Interval Training and personalized performance tracking

TRIB3 Highlights

As one of the fastest-growing franchisors in the boutique fitness market, TRIB3 offers a business model that can break even at just 25% class capacity. This seems like a promising business venture considering the low break-even point. For franchisee, partnering with TRIB3 offers the chance to be part of a booming industry while working with a proven business model.

5. CycleBar

CycleBar, a dominant name in the fitness industry, was founded in 2004 and holds the position as the largest indoor cycling brand. Their mission is to offer inclusive, low-impact, high-intensity workouts for people at every stage of their fitness journey.

As someone who values inclusivity and high-intensity workouts, I find their mission particularly appealing.

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Franchising Details

  • To meet specific financial requirements and complete a set process including site selection, lease negotiation, and studio construction management.
  • Offers assistance throughout this process, including a local commercial real estate broker to aid with site selection and lease negotiations, and a national recruiter for hiring assistance.
  • Total investment required ranges between $351,475 and $500,000 for 2023.
  • Some example activities that CycleBar offers are indoor cycling classes and performance tracking

CycleBar Highlights

Their approach to fitness has not only resulted in a unique and effective workout regime but has also fostered a strong sense of community among riders. Leveraging the well-engineered and durable machines from Yanre Fitness, this brand has not only helped its franchisees establish successful businesses but also contributed to promoting a healthier lifestyle among its community members.

The sense of community this brand has fostered is very close to my heart, as I believe fitness is a journey best shared.

6. 9Round

9Round was built on the desire to make a positive impact on people’s lives. Founded by Shannon “The Cannon” Hudson, an IKF Light Middleweight Kickboxing World Champion, and his wife, Heather, 9Round has leveraged their passion for martial arts, kickboxing, and fitness to create a unique place for people with demanding schedules to get a killer workout.

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Franchising Details

  • Scalable initial investment with a total of $114,649 – $278,400.
  • IFPG highlights their operation that typically requires 1500-1800 sq. ft. and maintains low overhead, running with one owner-operator or manager, and 3-5 part-time employees.
  • It also provides dedicated franchise coaching, from pre-opening processes to ongoing franchise business guidance.
  • Offers 20% initial franchise fee discount for the U.S. veterans. Coming from a high class family, I appreciate the brand’s initiative to support veterans.

9Round Highlights

One of the defining features of 9Round is its commitment to providing workouts that don’t require planning around class schedules, making it ideal for people with hectic lifestyles. As someone who has a packed schedule, this aspect is a game-changer for me.

This commitment, coupled with the founders’ passion and expertise in martial arts, kickboxing, and fitness, make 9Round a compelling franchise option. Has more than 700 locations in 17 countries. One of the low-cost boutique franchising businesses in the US.

7. Pure Barre

Pure Barre, the largest and most established barre franchise in North America, has built a dedicated following of over 550,000 clients through its commitment to low-impact, targeted strength, cardio, and flexibility workouts. Being a fan of low-impact workouts, I am drawn to their commitment to this type of exercise.

Their mission is to provide a transformative experience for the body and mind and they’ve proven this commitment with over 600 studios across the continent.

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Franchising Details

Pure Barre’s franchising opportunity comes with a well-established and respected name in the fitness industry. The initial investment includes the costs associated with setting up a studio that’s equipped to deliver their unique fitness experience. With the initial investment of around $202K to $462K, together with its units as of 2021 which 599 (+20% in the last 3 years).

Pure Barre Highlights

Pure Barre’s distinctive approach to fitness, which emphasizes small, targeted movements that yield significant results, has gained them a loyal client base and dominant market position. As a fitness enthusiast, I can vouch for the effectiveness of small, targeted movements. This, coupled with their established presence and reputation in the industry, make them a lucrative choice for potential franchisees.

8. F45 Training

Established as a global leader in the fitness industry, F45 Training is a boutique fitness franchise with an unwavering commitment to innovation. Offering a unique blend of interval cardio and strength training, the brand has garnered recognition for its effective and revolutionary approach to fitness.

From my personal experience, this fitness approach has revolutionized my daily routine, providing an exhilarating workout that keeps me coming back for more.

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Franchising Details

  • Investing in an F45 franchise involves an initial financial outlay ranging from $313,200 to $485,100.
  • Turnkey business solution and comprehensive ongoing support, for success from the outset.
  • Access franchisee to existing accounting, management, and payment systems, and to premium quality indoor fitness equipment at competitive rates. I can attest to the quality of their equipment; it’s top-notch, and feel like working out in a professional gym from the comfort of every local neighborhood.

F45 Training Highlights

As of June 2023, F45 Training has a market cap of $65.2 Million making it the world’s 6958th most valuable company, according to Companies Market Cap. The F45 Training franchise is a standout player in the fitness industry, thanks in large part to its proprietary business model. As of 2019, F45 Training boasts over 6 million members across 1,500 locations in 45 countries.

9. STRIDE Fitness

A stride ahead of the curve, STRIDE Fitness was founded in 2017 with a unique focus on treadmill-based interval training. With its mission to make running accessible for all fitness levels, it provides an engaging program led by dynamic certified run coaches, utilizing heart-rate monitoring technology, and delivering a total-body workout that can be adjusted to individual needs.

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Franchising Details

  • It was listed as one of the top new franchises of 2022, its consistent growth over the years, and the current expansion strategy. In my view, their growth is no surprise given the innovative treadmill-based workout they offer – it’s really taken my cardio game to the next level.
  • The initial investment involves the franchise costs and fees, including royalty and marketing fees, that are based on the company’s FDD.
  • The total investment cost is between $372,412 – $533,512.

STRIDE Fitness Highlights

What sets STRIDE Fitness apart is their distinct offering as the first and only treadmill-based interval training franchise. With the boutique fitness industry booming, STRIDE presents an excellent opportunity to capitalize on this trend and own a fitness franchise that stands out.

Their approach truly caters to everyone, even me, someone who started as a hesitant walker and now enjoys pushing my limits as a runner. STRIDE Fitness has been smart to equip their gyms with high-quality, affordable workout machines to meet the demands of opening a gym, from Yanre Fitness, ensuring a consistent and reliable workout experience for their clients.

10. Conclusion

The transformation we’re witnessing in the fitness industry, driven by the rise of boutique fitness franchises, is undeniably changing the landscape. As an ardent fitness enthusiast, I firmly believe in the power of this industry to drive societal change, promoting not just physical but also mental health.

It’s invigorating to witness this ongoing revolution. If you’re inspired to learn more about these franchise opportunities or if you have questions about specific offerings, feel free to contact us. Your journey in boutique fitness is one step away, and we are excited to guide you through it.

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