Global Fitness: Industry Meeting Points on Three Continents


Fitness on three continents: FIBO brought together a total of 45,000 visitors in four countries between August and October 2019. Companies from the international fitness industry, studio operators, trainers and fitness fans met here. These include events that have been established for years, such as FIBO CHINA or the second edition of FIBO USA, which took place in Miami for the first time this year.

“No trade fair is like the other – but wherever FIBO is on it, there is of course FIBO in it,” said  FIBO boss Silke Frank at the end of the global trade fair autumn. “This means that we get suppliers and users in exciting markets directly into contact with one another, combine this with top education and convince professionals and consumers at the same time.”

As a result, the enthusiasm of many fitness-interested private visitors around the world could be further ignited, writes FIBO in its press release.

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Door opener in the Chinese market

The fitness tour around the world started in Shanghai at the end of August. The FIBO CHINA since 2014 central meeting point for the Asian fitness industry. In 2019, 27,185 visitors came from 61 countries, two thirds of whom were trade visitors. The proportion of global brands was correspondingly large. A total of 60 percent of the exhibitors came from an international environment.

Holistic concept attracts more private visitors

As FIBO further reports, the growing Chinese fitness market has consolidated in recent years, has become more regulated and stronger. In addition, the variety of products is booming, including rehabilitation, essential nutrients, VR technology and smart physical testing. The holistic concept of wellness is becoming increasingly popular in China, fitness is coming to the fore, so that FIBO CHINA also has great growth potential in the private visitor area.

Fitness-proof and global business

Fitness as a strong exhibition area is embedded in an offer from other sports such as running, boxing or football.

The trade fair offers two trade visitor days and a consumer day and is accompanied by seminars and congresses such as the Fitness Management Summit for industry professionals. 1,345 trade visitors were among the more than 8,500 visitors in 2019.

Obesity: Mexico ranks second worldwide

According to FIBO, the fair is considered a valuable platform for opening up the Mexican market, in which fitness plays an increasingly important role in the areas of lifestyle and health. Statistics show that this is urgently needed: Mexico is in second place worldwide in terms of obesity, with over 70 percent among adults and over 30 percent among children. However, more and more people are now actively trying to improve their health and well-being.

Entire ecosystem of fitness and health

About half of the approximately 4,000 visitors from 34 US states and 35 countries came from the B2B sector. The trade visitors were given a 360-degree view of the industry. Because like FIBO in Germany, FIBO USA maps the entire ecosystem of fitness and health. The fair was supplemented by an extensive range of further training courses and the American Health & Fitness Forum.

Customer loyalty, market trends – digital technology

In addition to an overview of innovative training concepts and equipment, they were able to secure business knowledge tailored to their home market. Among other things, the focus was on successful strategies for customer loyalty, market trends and the opportunities and risks of digital technology.

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